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عمومی::
شخصیت شرکت
relatable corporate persona 133
relatable corporate persona 153
Across the early to middle decades of the 20th century, one can see the corpo- ration using a mix of rhetoric, symbol making/symbol understanding devices, and appeals to prevalent values systems to offer a relatable corporate persona designed to lead and advise Americans in times when business perceived stres- sors (e.g.
That is, the higher respondents scored these credibility items, the higher they scored questions about the company as being a relatable corporate persona.
Signifi- cantly, those respondents who saw photos with the stories were more inclined to indicate that those stories provided evidence of a relatable corporate persona (i.e.
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